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He explains that at first the web was navigated through URLs, then portals, then search, until now where there’s “much more of a lean-back experience where our friends curate content for us.” Now it has a new mission “to help people navigate the web better”, co-founder and CTO Tim Howes tells me. Ditching the browser was more like cutting off a gangrenous limb than suicide. Well before that point comes, we will give you plenty of notice and help you transition all your stuff like bookmarks.” So today it confessed “at some point in the next several months we will end-of-life the browser. While it knew gaining traction for a desktop browser would be tough, the team writes it didn’t foresee it would end up spending 50% of its development time on keeping Rockmelt up to date with the latest build of Chromium, the open source browser framework Rockmelt piggybacks on. In the end, Rockmelt realized it had lost the browser war. While they didn’t rocket to the top of the charts, the team tells me they have hundreds of thousands of users that are highly engaged. This apps harnessed the strengths of the small screen, offering a laid-back content browsing experience where you never have to type. It launched Rockmelt For iPad and later for iPhone, which fed social updates from friends and posts by sites you subscribe to into a Pinterest-style masonry grid of visual tiles.
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Luckily a formal product development partnership that some believed was a pre-cursor to an acquisition helped the startup raise a $30 million Series B from a A-list investors Accel Partners, Khosla Ventures, Andreessen Horowitz, SV Angel, and First Round Capital.īy October 2012 it only had 4 million registrations, and decided to refocus on a new concept, that content should be delivered to you rather than hunted for, and a new medium, mobile. But it just couldn’t seem to make a dent in the marketshare of Chrome, Internet Explorer, and Firefox. Users who picked up Rockmelt had strong engagement with tons of clicks to these app edges each day.